Diagnose
Understand the organization’s risk environment, critical functions, dependencies and preparedness challenges.
OUTCOMEA shared, evidence-based picture of where the organization stands.
Strategic Resilience Advisory
Prepared for disruptionReady to lead
REDS helps governments and high-risk organizations strengthen emergency preparedness, crisis leadership, business continuity and organizational resilience.
The REDS Perspective
Resilience is not simply a response capabilityIt is a leadership capability
Organizations operating in complex environments need more than plans. They need the ability to anticipate disruption, make informed decisions, coordinate effectively and recover stronger.
REDS Advisory
Where preparedness meets leadership
Integrated advisory across the capabilities that determine how organizations perform before, during and after disruption.
- 01Emergency ManagementFrameworks, plans and command structures built around real hazards and real decisions.
- 02Crisis Management & LeadershipDecision rights, escalation and crisis communication for leadership teams under pressure.
- 03Business ContinuityImpact analysis, recovery strategies and ISO 22301-aligned continuity programmes.
- 04Organizational ResilienceConnecting emergency, crisis and continuity arrangements into one governed system.
- 05Risk & ResilienceUnderstanding hazards, dependencies and critical functions, and prioritizing what matters.
- 06Preparedness & AssuranceEvidence-based readiness assessment and exercises that test whether plans work under pressure.
- 07Strategic Resilience AdvisorySenior counsel to boards, ministries and regulators on resilience policy and governance.
The REDS Model
From risk to resilience
Seven stages, one continuous cycle. Each stage turns understanding into capability, and capability into the confidence to act.
Executive Challenges
The questions leaders need answered before disruption occurs
Are we genuinely prepared, or simply documented?
→ Readiness assessmentCan leadership make critical decisions under pressure?
→ Crisis leadershipWill our response arrangements work across organizational boundaries?
→ Command & coordinationCan critical operations continue when normal systems fail?
→ Business continuityHave our plans actually been tested?
→ Exercises & assuranceDo we know where our resilience gaps are?
→ Risk & resilience
The REDS Approach
From strategy to readiness
Assess
Measure capability and maturity against international standards and the local regulatory context.
OUTCOMEPrioritized gaps, with critical capabilities flagged separately.
Design
Build frameworks, plans and decision structures fitted to the organization’s hazards and governance.
OUTCOMEArrangements people can act on under pressure.
Test
Validate plans and leadership decisions through tabletop, functional and executive exercises.
OUTCOMEProof of what works, and what must change.
Assure
Give boards and regulators independent, traceable evidence of readiness.
OUTCOMEConfidence grounded in evidence, not assumption.
Transform
Embed lessons, governance and capability so resilience improves year after year.
OUTCOMEResilience as a sustained leadership capability.
DRAG OR SCROLL →
Sectors
Resilience across complex environments
Executive Experience
Experience shaped by complex operating environments
25+
Years advising governments, critical infrastructure operators, higher education institutions and international partners across Saudi Arabia, the United Arab Emirates, Jordan and the wider MENA region
REDS combines senior practice in government with two decades of teaching, research and programme building in crisis, risk and emergency management
- Research
- 576+ Google Scholar citations on organizational resilience, disaster risk reduction, climate adaptation and crisis leadership
- Education
- Helped establish postgraduate programmes in disaster, crisis and emergency management in Saudi Arabia, the UAE and Jordan
- International
- Co-Director, Middle East and North Africa Chapter, The International Emergency Management Society (TIEMS), since 2011
- Applied work
- Urban resilience assessment and decision-support modelling for the City of Jeddah as part of a World Bank consultancy
- Government
- Public Safety
- Disaster Risk Reduction
- Climate Resilience
- Business Continuity
- Crisis Leadership
- Academia & Research
Insights
Ideas for leaders navigating uncertainty
EMERGENCY MANAGEMENT
Why emergency management plans fail during real crises
Plans often fail not for lack of documentation, but because of weak governance, unclear decision rights and a lack of realistic testing.
BUSINESS CONTINUITY
Integrating business continuity and crisis management
Why continuity and crisis leadership must work as one system when disruption arrives.
CRISIS LEADERSHIPExecutive decision-making under pressure: lessons from crisis exercises
GOVERNMENTPreparedness is governance, not documentation
Crisis LeadershipEmergency ManagementBusiness ContinuityResilienceRiskGovernmentTourismAI & Emergency Management
AI & Resilience
The next generation of preparedness
Artificial intelligence is changing how organizations assess risk, test scenarios and support decision-making. REDS is exploring practical applications of AI to strengthen preparedness and resilience.
Leadership
Senior-led, from first conversation to final briefing
REDS combines senior advisory expertise with the relationships that connect it to organizations across the region.
Founder & Senior Consultant
Prof. Naill AlMomani, PhD
Executive advisor in organizational resilience, strategic governance and crisis leadership, with more than 25 years of experience across the Middle East. PEng · CBCI · TQC
Director, Business Development & Strategic Engagement
Taghreed M. Mango
Builds the relationships and partnerships that connect organizations across the region with REDS advisory expertise. MBA · Certified TRIZ Trainer
Start the conversation
What happens when the unexpected becomes reality?
The organizations that perform best under pressure are the ones that prepare before pressure arrives.