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5 Sections
15 Lessons
5 Days
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Day 1
3
1.0
– Introduction to Crisis Communication: Principles and Concepts
1.1
– Understanding the Role of Media in Crisis Situations
1.2
– Analyzing Crisis Communication Challenges and Risks
Day 2
3
2.0
– Developing Crisis Communication Strategies
2.1
– Crafting Effective Key Messages
2.2
– Managing Stakeholder Perceptions and Expectations
Day 3
3
3.0
– Media Handling during Crises: Best Practices and Techniques
3.1
– Conducting Effective Media Interviews and Press Conferences
3.2
– Crisis Communication Simulation Exercise
Day 4
3
4.0
– Utilizing Social Media in Crisis Communication
4.1
– Monitoring and Managing Online Reputation
4.2
– Case Studies in Crisis Communication and Media Management
Day 5
3
5.0
– Crisis Communication Planning and Implementation
5.1
– Evaluating and Improving Crisis Communication Strategies
5.2
– Final Assessment and Course Summary
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