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5 Sections
15 Lessons
5 Days
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Day 1
3
1.0
– Introduction to Crisis Communication for Leaders: Importance and Key Concepts
1.1
– Understanding the Role of Leaders in Crisis Communication
1.2
– Crisis Communication Strategies and Frameworks
Day 2
3
2.0
– Crisis Messaging: Crafting Effective Messages and Statements
2.1
– Timing, Tone, and Content in Crisis Communication
2.2
– Case Studies in Successful Crisis Communication by Leaders
Day 3
3
3.0
– Building and Maintaining Trust during Crisis Situations
3.1
– Managing Public Perception and Reputation in a Crisis
3.2
– Interactive Exercises on Crisis Messaging and Trust Building
Day 4
3
4.0
– Media Relations in Crisis Communication: Engaging with Journalists and Media Outlets
4.1
– Conducting Effective Media Interviews during Crises
4.2
– Simulation Exercise: Handling Media Interactions in a Crisis
Day 5
3
5.0
– Analyzing Real-World Case Studies in Crisis Communication by Leaders
5.1
– Legal and Ethical Considerations in Crisis Communication
5.2
– Final Assessment and Course Summary
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