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5 Sections
15 Lessons
5 Days
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Day 1
3
1.0
– Introduction to Crisis Communication in the Age of Social Media: Challenges and Opportunities
1.1
– Impact of Social Media on Crisis Communication
1.2
– Monitoring Online Conversations and Social Listening
Day 2
3
2.0
– Identifying and Responding to Rumors and Misinformation on Social Media
2.1
– Crisis Communication Strategies for Social Media Platforms
2.2
– Case Studies in Effective Crisis Communication in the Age of Social Media
Day 3
3
3.0
– Engaging with the Public through Social Media during a Crisis
3.1
– Social Media Crisis Simulation and Response Exercises
3.2
– Ethical Considerations in Crisis Communication on Social Media
Day 4
3
4.0
– Leveraging Social Media for Reputation Management in a Crisis
4.1
– Crisis Communication Metrics and Analytics on Social Media Platforms
4.2
– Technology and Innovation in Crisis Communication
Day 5
3
5.0
– Analyzing Real-World Case Studies in Crisis Communication in the Age of Social Media
5.1
– Legal and Regulatory Considerations in Crisis Communication on Social Media
5.2
– Final Assessment and Course Summary
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